benefit segmentation

/ˌbenɪfɪt segmən'teɪʃ(ə)n/ noun
the division of a market into segments according to the types of benefit obtained by the customer from a product such as ease of availability, light weight

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • benefit segmentation — The process of dividing a market (see market segmentation) according to the specific benefits consumers seek from a product. For example, some car buyers want comfort and reliability from their car, while others look for style and speed. A car… …   Big dictionary of business and management

  • Benefit Segmentation — ⇡ Nutzensegmentierung …   Lexikon der Economics

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

  • Labor market segmentation — OverviewLabor Market Segmentation is classified as the core, neo classical economic theory, this economic system sees a market labor which consists of buyers and sellers in open competition with each other;which functions in the same way as other …   Wikipedia

  • demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… …   Big dictionary of business and management

  • Nutzensegmentierung — Benefit Segmentation; Methode der ⇡ Marktsegmentierung, bei der der ⇡ Kundennutzen eines Produktes als vorrangiges Segmentierungskriterium dient …   Lexikon der Economics

  • Сегментация Рынка — (market segmentation) Разделение рынка (market) на однородные группы потребителей, каждая из которых может по разному реагировать на различные факторы маркетинга компании (marketing mix). Существует множество способов сегментации рынка; к… …   Словарь бизнес-терминов

  • СЕГМЕНТАЦИЯ ИНТЕРЕСОВ — (benefit segmentation) См.: сегментация рынка (market segmentation). Бизнес. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Грэхэм Бетс, Барри Брайндли, С. Уильямс и др. Общая редакция: д.э.н. Осадчая И.М.. 1998 …   Словарь бизнес-терминов

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

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